Iconic Boston based footwear brand, New Balance take us to their overseas manufacturing workshop The Flimby Factory, where the brand puts together their sneaker models. At The Flimby, New Balance uses an elite group of talented craftsmen who work to produce some of the highest-quality athletic/lifestyle footwear. Flimby creates NB sneakers using only top notch premium material.
The the video above, watch The Flimby Factory’s step-by-step designing process when creating the signature New Balance 577 sneaker model. Get a behind the scenes look at everything from picking material to adding the finishing touches.