With Foot Locker’s latest marketing campaign entitled “Approved”, the Oklahoma City Thunder guards James Harden and Russell Westbrook are featured for their main TV-spot. With their newest slogan “If it’s at Foot Locker, it’s Approved”; Foot Locker execs want consumers to feel like they have the hottest gear but more importantly the best quality to match it.
In this video, Harden displays his desire to keep his Foot Locker gear always approved; but after an accidental spill, Westbrook tests the limits of his dedication in sticking to that standard. In the end, Harden wins. Fear the Beard!
Sports commercial spot of the year?
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